Research Lab // Research · AI Projects

AI experiments in play.

How our lab explores artificial intelligence, companions, coaching tools and player-safety systems built around one question: can AI make gaming healthier?

Booster, Ascend's AI mascot and learning companion Active

AI Companion

Booster

Ascend's AI mascot and the face of our lab, an ongoing exploration of how a friendly a humanoid robot integrated with AI can guide, encourage and support young players across our arena, games and digital experiences.

MascotCompanion AIKid-Safe by Design
Concept visual for an AI coaching tool In Development

Placeholder · Coaching Tech

AI Coach Assist

Placeholder concept: AI-assisted replay analysis and training insights that help coaches spot patterns faster. Replace with the real project description — or delete this card.

PlaceholderComing Soon
Concept visual for AI player-safety research Prototype

Placeholder · Player Safety

Safe-Play AI Research

Placeholder concept: exploring AI-supported safety and wellbeing signals in play environments, alongside partners like KIDAS. Replace with the real research description — or delete this card.

PlaceholderExperimental