Ascend Esports is in Khaleej Times. The paper covered the Esports Football Championship 2026, an employee league we ran with Keolis.MHI under the banner "One League, One Champion". Read the Khaleej Times article.
The championship in numbers
- 53 employees registered
- 42 players took part
- 52 matches were played
- 9 days of competition, from 11 to 19 July 2026, at the Keolis.MHI staff accommodation in Al Mamzar, Dubai
The league ended with a final, a trophy and medals. Vikas Sardana, Managing Director of Keolis.MHI, attended the final day and presented the trophy to the champion.
What Ascend did
We supported the championship from planning through to the final:
- Planning the league and its format
- Participant coordination and match scheduling
- Gaming and technical setup
- On-ground operations across the match days
- Branding for the event and the trophy moment
Why companies run esports leagues
For Keolis.MHI, the league was about bringing colleagues together through friendly competition and a shared love of the game. That is the heart of corporate esports: it is easy to join, it mixes teams and departments that rarely meet, and it gives everyone a story to talk about on Monday.
"Esports is ultimately about bringing people together through shared experiences." Ashis Kumar Jammi, CEO, Ascend Esports
Plan one for your team
We run esports leagues, tournaments and team events for companies, schools and communities across the UAE, on-site at your venue or at our arena in Mirdif. For wellbeing programmes built around gamified challenges, Ascend Gamified Wellness, part of the Ascend group, can help too.
