--- title: "AI Projects | Booster & Ascenzo | Ascend Esports R&D Lab" url: https://ascendesport.ae/research/ai-projects/ description: "Applied AI at the Ascend Esports lab in Dubai: Booster, our AI companion robot, and Ascenzo, the mascot-led assistant that answers questions on this website." last_modified: 2026-11-09T17:05:58+04:00 site: "Ascend Esports" summary_for_agents: https://ascendesport.ae/llms.txt --- Research · AI projects # AI experiments in play. How our lab explores artificial intelligence: companions, coaching tools and player-safety systems built around one question. Can AI make gaming healthier? Active · AI companion ## Booster An ongoing exploration of how a friendly humanoid robot integrated with AI can guide, encourage and support young players across our arena, games and digital experiences. - Companion AI - Robotics - Kid-safe by design ![Booster, Ascend's AI companion robot](https://ascendesport.ae/wp-content/uploads/2026/06/Booster-AI.png) Live on this site ## Ascenzo, the Ascend assistant. Ascenzo, the Ascend mascot, now answers questions on every page of this website: coaching, tournaments, parties, school trips, opening hours and how to book. It only uses Ascend’s own published information and hands over to the team on WhatsApp when it isn’t sure. ### Grounded answers Answers come from Ascend’s own pages, events and tournaments, never from guesswork about prices or dates. ### Kid-safe by design No personal details are asked for or stored, and conversations stay on Ascend’s programs. ### A human when it matters For bookings and anything specific, Ascenzo points straight to the right form or the team on WhatsApp. Co-op mode ## Building with AI for young players? Brands, schools and researchers: talk to our lab about AI tools and companions built for the region. [Talk to the lab](https://wa.me/971507542891?text=Hi%20Ascend%20Esports%21%20I%20was%20reading%20about%20AI%20Projects%20on%20your%20website%20and%20would%20like%20more%20details.) [Back to the R&D lab](https://ascendesport.ae/research/) --- Ascend Esports · +971 4 229 6887 · WhatsApp +971 50 754 2891 · info@ascendesport.com · L2-312, Sport Society, Mirdif, Dubai